Going Green Is IT, Incs New Mantra

Every year, June 5 is celebrated as the World Environment Day, a concept promoted by United Nations as part of their United Nations Environment Programme (UNEP). Interestingly, this year UNEP focused on providing solar energy to the villagers and school children apart from a funding of $85,000 for gorilla conservation.

Not to mention IT companies are also not lagging behind to put their best efforts forward to promote green and contribute to the overall green initiatives to address global warming concerns. This year saw a lot of companies coming out with certain interesting concepts on World Environment Day, which in a long run would ensure benefits for both the industry and the consumers. For example, Dell had committed to become the greenest company of the planet. It launched the Dell Go Green Challenge to raise awareness and community involvement in green initiatives in India. It is also committed to eliminate PVC and brominated flame retardants from all newly shipping products by the end of 2011, and already ships several PVC/BFR-free/reduced products. Green IT practices such as data center virtualization, better data center design and layout, and asset lifecycle management, which reduce the need for capex, are becoming increasingly important as IT budgets remain constrained.

Says Deepak Visweswaraiah, senior director, Storage Software Group (SSG), India Center of Excellence, EMC Corporation, “Our CoE is a delivery center in which engineers and other employees perform R&D, IT, support services, back-office functions, and much more. It has a large footprint, but it also has electricity reduction programs in full swing. Once, each team within a given CoE had its own equipment running on weekends. Now, they decide together, how many physical servers and arrays really must remain on after work hours. Our team designed a tool to identify which systems, lab managers can power down that weekend. Were seeing substantial electricity savings as a result of the weekend shut down of data centers.”

Adds Niraj Nedwa, COO, Nucleus Software, “Building is constructed in such a manner that it is highly energy efficient. Waste water from washroom sinks is used to water the huge lawn. LED lights are used in the office as it saves electricity and have a longer life. The last employee leaving the floor makes sure that he calls the maintenance department to switch off all the lights and air conditioners. Employees are also encouraged to utilize both sides of paper for printing.”

Says Sridhar Sarathy, vice president, India operations, Juniper Networks India, “Juniper is dedicated to doing its part to protect the environment, conserve energy and natural resources, and reduce pollution through the application of responsible business practices and energy efficient technologies across the companys daily operations and product designs. We have created a green group internally that takes four-five sessions a year and educates people on simple things like what to reuse and what to recycle, what are the ways for saving energy etc.”

Similarly, Infosys celebrated Environment Day 2010 across its Development Centers in India through activities organized by Infosys Green Connect team and ECO Groups. The launch of Infy SmartWatt Championship, a contest that aims at encouraging Infoscions and their families to reduce their electricity consumption over the next six months was another key initiative of Infosys. The Infy SmartWatt Championship was developed with the objective to strengthen awareness and actions in building sustainable lifestyles, and aims at influencing the demand side efficiency of power consumption.